HADM 4425

HADM 4425

Course information provided by the Courses of Study 2018-2019.

This course immerses students in the global leisure cruise industry—the economics, markets, and organizations that comprise the fastest-growing sector of the hospitality industry. The course features industry executives from a leading cruise company, Royal Caribbean Cruises, Ltd., who describe current practice in cruise finance, pricing, ship design, marketing, distribution, operations, and human resources management. Students conduct individual and team analyses that examine opportunities and challenges across the cruise industry. An optional 3-day cruise offers an insider look at cruise operations and the guest experience.

When Offered Spring (Weeks 1-7).

Permission Note Open to seniors, juniors and graduate students in SHA only. Others by permission of the instructor.

Satisfies Requirement Elective.

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Syllabi: none
  •   Seven Week - First. 

  • 2 Credits GradeNoAud

  • 14493 HADM 4425   LEC 001