HADM 3470

HADM 3470

Course information provided by the Courses of Study 2018-2019.

Helps students become better at understanding, predicting, and influencing consumer behavior. Topics include motivation, perception, learning, decision making, attitudes, persuasion, compliance, geodemographics, and psychographics. The practical implications of psychological principles are emphasized. Specific applications involve such areas as guest frequency programs, menu design, promotional strategy, personal selling, sales and marketing planning, and marketing research. Class time is used for discussions and application exercises as well as for the presentation of relevant information.

When Offered Fall, Spring.

Prerequisites/Corequisites Prerequisite: HADM 2430 or equivalent introductory marketing course.

Comments Co-meets with HADM 6470.

View Enrollment Information

Enrollment Information
Syllabi: none
  •   Regular Academic Session.  Combined with: HADM 6470

  • 3 Credits Opt NoAud

  • 15340HADM 3470  LEC 001

  • Prerequisites: Juniors and seniors only; HADM 2430 or equivalent introductory marketing course. Grad students must enroll in HADM 6470.

Enrollment Information
Syllabi: none
  •   Regular Academic Session.  Combined with: HADM 6470

  • 3 Credits Opt NoAud

  • 15341HADM 3470  LEC 002

  • Prerequisites: Juniors and seniors only; HADM 2430 or equivalent introductory marketing course. Grad students must enroll in HADM 6470.