HADM 2430

HADM 2430

Course information provided by the Courses of Study 2018-2019.

Students develop an understanding of marketing management: the process through which organizations analyze, plan, implement, and control programs to develop and maintain beneficial exchanges with target buyers. Students learn about marketing management through a mix of readings, lectures, class discussions, case studies, in-class exercises, guest speakers, and exams.

When Offered Fall, Spring.

Permission Note Enrollment limited to: SHA students. Freshmen may not enroll.

Outcomes
  • PLO 1.1: Students will identify key issues and appropriately apply discipline principles to analyze hospitality marketing challenges.
  • PLO 1.2: Students will critically evaluate hospitality marketing challenges and will formulate solutions based on principles from multiple management disciplines.

View Enrollment Information

Enrollment Information
Syllabi: none
  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  • 15325HADM 2430  LEC 001

  • Enrollment limited to: Hotel students. Others by permission. Not open to freshman.

Enrollment Information
Syllabi: none
  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  • 15326HADM 2430  LEC 002

  • Enrollment limited to: Hotel students. Others by permission. Not open to freshman.