AEM 6371

Case Studies on Innovation

Course Description

Course information provided by the Courses of Study 2018-2019.

This course explores firm strategies related to innovation and technological change through independent case research. We focus on how the commercial success of technological innovations—new products, processes, and services—depends on the firm's business model. Other key topics include intellectual property rights and the management of technological uncertainty through organizational arrangements such as corporate venturing, spinoffs, crowdsourcing and alliances. The objective of the course is for students to understand how technological change shapes economies and industries and to develop an ability to design business models that can successfully take advantage of innovation opportunities. These are essential skills for students who are interested in careers in general management, consulting, R&D management, and/or public policy. The course topics are introduced through readings, independent research, and student presentations. In-class case discussions are in a central role and students will also research and write their own innovation case study.

When Offered Spring (weeks 1-7).

Prerequisites/Corequisites Prerequisite: AEM 2200, AEM 2600, AEM 2601, or equivalents.

Comments Co-meets with AEM 4371.

• Effectively utilize qualitative research methods
• Demonstrate an understanding of management under high uncertainty
• Improve their oral and written expression through intense class discussion and writing assignments
• Perform independent research and analysis to build critical thinking skills
• Explain the challenges of managerial decision making and leadership in dynamic contexts
• Examine technology-based industries.

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