AEM 4550

AEM 4550

Course information provided by the Courses of Study 2018-2019.

This is an analytical and quantitative course focusing on advertising strategy. How does advertising affect product demand and competitive responses from rival products? Why and how do consumers respond to advertising? What is their sensitivity to advertising expenditures, if any? Can we measure that sensitivity? These are some of the questions analyzed during this course.

When Offered Fall, Spring.

Prerequisites/Corequisites Prerequisite: AEM 2100, as well as either AEM 2600, ECON 3030 or PAM 2000 and MATH 1110, or equivalents.

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  •   Regular Academic Session. 

  • 3 Credits Graded

  • 17543 AEM 4550   LEC 001

  • Prerequisite: AEM 2600 or ECON 3030; AEM 2100; or equivalents. Enrollment preference given to Dyson juniors and seniors.