AEM 2420

Last Updated

  • Schedule of Classes - June 2, 2019 7:14PM EDT
  • Course Catalog - June 2, 2019 7:15PM EDT

AEM 2420
Marketing for Dyson Majors

Course information provided by the Courses of Study 2018-2019.

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization's strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed. Students will complete a marketing plan.

When Offered Spring.

Permission Note Enrollment required of and limited to: Dyson students only.
Forbidden Overlaps Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430.

View Enrollment Information

Syllabi:

  •   Regular Academic Session.  Choose one lecture and one discussion.

  • 4 Credits Graded

  • 15918 AEM 2420   LEC 001

  • LEC 001 and DIS 201 are required of and limited to Dyson Freshmen only.

    Department Consent Required (Add)

  • 15919 AEM 2420   DIS 201

  • Department Consent Required (Add)

Syllabi:

  •   Regular Academic Session.  Choose one lecture and one discussion.

  • 4 Credits Graded

  • 15920 AEM 2420   LEC 002

  • LEC 002 and DIS 202 are required of and limited to Dyson sophomore and junior transfers.

    Department Consent Required (Add)

  • 15921 AEM 2420   DIS 202

  • Department Consent Required (Add)