AEM 2420

AEM 2420

Course information provided by the Courses of Study 2018-2019.

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization's strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed. Students will complete a marketing plan.

When Offered Spring.

Permission Note Enrollment required of and limited to: Dyson students only.
Forbidden Overlaps Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430.

View Enrollment Information

Enrollment Information
Syllabi: 1 available
  •   Regular Academic Session.  Choose one lecture and one discussion.

  • 4 Credits Graded

  • 15918AEM 2420  LEC 001

  • LEC 001 and DIS 201 are required of and limited to Dyson Freshmen only.

  • 15919AEM 2420  DIS 201

Enrollment Information
Syllabi: 1 available
  •   Regular Academic Session.  Choose one lecture and one discussion.

  • 4 Credits Graded

  • 15920AEM 2420  LEC 002

  • LEC 002 and DIS 202 are required of and limited to Dyson sophomore and junior transfers.

  • 15921AEM 2420  DIS 202