NCC 5530

Last Updated

  • Schedule of Classes - June 18, 2018 7:14PM EDT
  • Course Catalog - June 14, 2018 7:15PM EDT

NCC 5530
Marketing Management

Course information provided by the Courses of Study 2017-2018.

This course introduces students to the basic principles of marketing management. The course will familiarize students with all the key concepts in the field, including marketing strategy, marketing analysis (i.e., customer analysis, competitor analysis, and company analysis), and marketing mix (product/ pricing/ advertising and promotion, and distribution). The course will employ a mix of lectures and field-based reading materials to introduce these principles.  A major component of the course will focus on case discussions that will provide students an opportunity to apply the marketing principles by critically analyzing real-world marketing scenarios.

When Offered Fall, spring.

Comments Non-Johnson School students only. Similar in content to M.B.A. core course NCC 5030.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits Opt NoAud

  • 15641 NCC 5530   LEC 001

  • Graduate and Seniors Only **S/U or Letter Grade Only - NO AUDITS ALLOWED** Deadline to change grading basis: March 21st at 4:00pm Non-Johnson Students ONLY: January 16th at 8:00am to February 7th at 4:00pm. You may add or drop a full semester class after February 7th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after March 21st you will also receive a "W" on your transcript in addition to the late fees.

    Department Consent Required (Add)