NBA 5180

NBA 5180

Course information provided by the Courses of Study 2017-2018.

This course introduces students to a design toolkit and mindset for creative problem solving. Embraced by major consulting firms, large corporations, tech start-ups and NGOs, design has rapidly emerged as an innovation driver. The design mindset enables a shift from a 20th century, market-based perspective to a more sustainable, human-centred approach to meet this century's systemic challenges. The course will introduce you to design strategy and provide you with the tools to apply it in a variety of settings, appropriate to careers in consulting, marketing, HR, new product development, financial services, digital tech, entrepreneurship and social innovation. Topics covered include: opportunity finding and innovation; the design thinking cycle of inspiration-interpretation-ideation-implementation; and visual communication. Students will learn to apply design strategies to their work to make it more integrated and collaborative. This course will require openness to new ways of (divergent) thinking.

When Offered Spring.

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  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 16426 NBA 5180   LEC 001

  • GM and Grad Students Only Add/Drop Dates: Johnson Students January 16th at 8:00am thru February 7th at 4:00pm with an additional Add/Drop period beginning March 19th at 8:00am to March 26th at 4:00pm. Non-Johnson Students: March 23th at 8:00am to March 26th 4:00pm. You may add or drop a second-half class after March 26th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after April 16th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required.