HADM 6430

Last Updated

  • Schedule of Classes - June 18, 2018 7:14PM EDT
  • Course Catalog - June 14, 2018 7:15PM EDT

HADM 6430
Wine Marketing

Course information provided by the Courses of Study 2017-2018.

Study of wine marketing and sales on a global scale. Strategic issues involving branding, research, positioning for different consumer segments applicable to both large and small scale producers. Development of a marketing case in the wine industry.

When Offered Spring.

Fees Required field trip cost: $30.
Prerequisites/Corequisites Prerequisite: HADM 2430 or equivalent; some prior wine studies preferred, such as HADM 4300 or VIEN 1104/PLHRT 1104/FDSC 1104.

Comments Elective.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session.  Combined with: HADM 4430

  • 3 Credits GradeNoAud

  • 16129 HADM 6430   LEC 001

  •  

  • Prerequisite: HADM 2430 or equivalent; some prior wine studies preferred, such as HADM 4300 or VIEN 1104/PLHRT 1104/FDSC 1104. Required field trip cost: $30. Co-meets with HADM 4430.