HADM 2430

HADM 2430

Course information provided by the Courses of Study 2017-2018.

Students develop an understanding of marketing management: the process through which organizations analyze, plan, implement, and control programs to develop and maintain beneficial exchanges with target buyers. Students learn about marketing management through a mix of readings, lectures, class discussions, individual and group exercises, industry guest speakers, and exams. A key element of the course involves students working to create a marketing plan.

When Offered Fall, spring.

Permission Note Enrollment limited to: SHA students. Freshmen may not enroll.

Comments Required.

Outcomes
  • PLO 1.1: Students will identify key issues and appropriately apply discipline principles to analyze a hospitality management solution.
  • PLO 1.2: Students will critically evaluate a hospitality management problem and will formulate a solution based on principles from at least two management disciplines.
  • PLO 2.1: Students will create professional-quality written business documents.

View Enrollment Information

Syllabi: none
  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  • 15081 HADM 2430   LEC 001

  • Enrollment limited to: Hotel students. Others by permission. Not open to freshman.

Syllabi: none
  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  • 15082 HADM 2430   LEC 002

  • Enrollment limited to: Hotel students. Others by permission. Not open to freshman.