AEM 2420

Last Updated

  • Schedule of Classes - June 18, 2018 7:14PM EDT
  • Course Catalog - June 14, 2018 7:15PM EDT

AEM 2420
Marketing for Dyson Majors

Course information provided by the Courses of Study 2017-2018.

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization's strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed. Students will complete a marketing plan.

When Offered Spring.

Permission Note Enrollment required of and limited to: Dyson Majors Only.

View Enrollment Information

Syllabi:

  •   Regular Academic Session.  Choose one lecture and one discussion.

  • 4 Credits Graded

  • 16378 AEM 2420   LEC 001

  • LEC 001 and DIS 201 are required of and limited to Dyson Freshmen only.

    Department Consent Required (Add)

  • 16379 AEM 2420   DIS 201

  • Department Consent Required (Add)

Syllabi:

  •   Regular Academic Session.  Choose one lecture and one discussion.

  • 4 Credits Graded

  • 16380 AEM 2420   LEC 002

  • LEC 002 and DIS 202 are required of and limited to Dyson Sophomores and Juniors who have not yet taken Marketing.

    Department Consent Required (Add)

  • 16382 AEM 2420   DIS 202

  • Department Consent Required (Add)