NCC 5530

Last Updated

  • Schedule of Classes - June 18, 2017 7:14PM EDT
  • Course Catalog - June 14, 2017 7:15PM EDT

NCC 5530
Marketing Management

Course information provided by the Courses of Study 2016-2017.

Addresses controllable and uncontrollable marketing variables that managers in multiproduct firms face in today's business environment. Topics include customer behavior, product planning, distribution, advertising and promotion, pricing, and competitive strategy.

When Offered Fall, spring.

Comments Non-Johnson School students only. Similar in content to M.B.A. core course NCC 5030.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits Opt NoAud

  • 16993 NCC 5530   LEC 001

  • Add/Drop Dates: Johnson Students – January 17th – February 8th. Open to Graduate and Seniors Only. Non-Johnson Students – February 2nd – February 8th **S/U or Letter Grade Only - NO AUDITS ALLOWED ** - Deadline to change grading basis: March 22nd at 4:00pm You may add or drop a full semester class after February 8th only with permission of the faculty. A late fee of $100.00 will be charged to your bursar account, for each add or drop transaction. If you are dropping after March 22nd you will also receive a “W” on your transcript in addition to the late fee.

    Department Consent Required (Add)