NRE 5220

NRE 5220

Course information provided by the Courses of Study 2015-2016.

This seminar will discuss in-depth various quantitative/analytical models in marketing.  Some Topics are: types of marketing data and associated modeling and estimation methods; advances in choice models; diffusion models; and dynamic marketing models. The material will be primarily drawn from recently published articles from such journals as Marketing Science, Management Science, and Journal of Marketing Research and working papers. Directions for future research will be identified in the topics covered.

When Offered Spring.

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Enrollment Information
Syllabi: none
  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  • 14926NRE 5220  LEC 001

  • Add/Drop Dates: Non-Johnson Graduate Students ONLY: January 19th at 8:00am to February 10th at 4:00pm. You may add or drop a first-half class after February 10th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after March 23rd you will also receive a "W" on your transcript in addition to the late fees.