HADM 6490

Last Updated

  • Schedule of Classes - June 15, 2016 6:14PM EDT
  • Course Catalog - June 9, 2016 6:15PM EDT

HADM 6490
Integrated Marketing Communications

Course information provided by the Courses of Study 2015-2016.

This course has both a strategic and consumer centric focus. Students will take a "deep dive" into the complex theoretical underpinnings of the modern environment of Marketing Communications. With theory at the core of understanding, students will learn how to build a strategic and focused connection to managerial application. With the modern hospitality marketer awash in data, this course will focus on how to intelligently "navigate" based on a deep understanding of the customer's psyche, receptivity to marketing communications as well as behavioral throughput. Strategically harnessing consumer generated communication content will be of key focus. Students will demonstrate their expertise with essay exams and a comprehensive group written project and presentation.

When Offered Fall.

Permission Note For non-SHA students, permission of instructor required.

Comments  Elective.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session.  Combined with: HADM 4490

  • 3 Credits GradeNoAud

  • 18239 HADM 6490   LEC 001

  • Undergrads must enroll in HADM 4490.

    Instructor Consent Required (Add)