AEM 4495

Consumer Neuroscience

Course Description

Course information provided by the Courses of Study 2015-2016.

How do we decide what to buy and at what price to purchase it? How can various contexts influence our choices? What factors explain differences in preferences across people? This course addresses these and other questions about consumer decision making by integrating recent advances in neuroscience with economics and psychology. The focus is to give a comprehensive introduction to how the combination of these fields can inform our understanding of consumer behavior. Previous experience with neuroscience is not expected.

When Offered Spring.

Prerequisites/Corequisites Prerequisite: ECON 1110, AEM 2400, AEM 2420, and Intro Statistics or permission of instructor.

• Students will be able to explain contributions and limitations of consumer neuroscience.
• Students will competently develop and carry out work in neuromarketing according to the standards of typical managers and firms.
• Students will apply tools from multiple disciplines to answer basic marketing questions.

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