AEM 2480

Last Updated

  • Schedule of Classes - June 22, 2015 4:42PM EDT
  • Course Catalog - June 11, 2015 6:21PM EDT

AEM 2480
Food and Consumer Packaged Goods Industry Dynamics

Course information provided by the Courses of Study 2014-2015.

Covers merchandising principles and practices as they apply to food industry situations. Examines the various elements of merchandising such as buying, pricing, advertising, promotion, display, store layout, profit planning and control, and merchandising strategy. Considers the consequences of food industry trends and initiatives for other industry members, public policy makers, and consumers.

When Offered Spring.

Prerequisites/Corequisites Prerequisite: AEM 2400/AEM 2420, and AEM 2200/AEM 1200.

Comments Co-meets with AEM 6480.

Outcomes
  • Students will explore the dynamics of food distribution systems and the economic principles that underly food industry dynamics.
  • Student assignments and exams will require finding, evaluating, and ethically using information.
  • Student assignments will require integration of quantitative and qualitative information to propose solutions.
  • Student assignments will be graded for clarity and composition.
  • Students will complete both individual and team assignments.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session.  Combined with: AEM 6480

  • 3 Credits Stdnt Opt

  •  1077 AEM 2480   LEC 001

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  • Prerequisite: AEM 2200/1200 and AEM 2400/2420 (Marketing can be taken in the same semester). Enrollment preference given to Dyson Students. To be put on a wait-list, email Professor Hawkes at rod.hawkes@cornell.edu and copy Pam Duffy at pjd222@cornell.edu.