NRE 5150

Last Updated

  • Schedule of Classes - April 14, 2026 7:07PM EDT

NRE 5150
PhD Seminar in Behavioral Marketing

Course information provided by the 2026-2027 Catalog.

Are you more likely to go to a movie, a restaurant, or a museum by yourself or with others? As you can imagine, people are more likely to pursue such activities with others, rather than engaging in them alone. Despite the frequency with which people engage in shared consumption, the majority of consumer behavior research to date has focused on individual consumers and their solitary customer journey. The purpose of this doctoral seminar is to shift this focus from solitary experiences to shared ones. The course’s basic objectives are to 1) build knowledge of shared consumption theory, domains, and methods; 2) brainstorm your own theoretically and/or practically interesting consumer research ideas; and 3) develop skills for aspiring research faculty, including presentation skills.


Last 4 Terms Offered 2026SP, 2025FA, 2025SP, 2024FA

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 16880 NRE 5150   LEC 001

  •  
    • R
    • Oct 14 - Dec 4, 2026

    • Garbinsky, E

  • Instruction Mode: In Person

    Enrollment limited to: Doctor of Philosophy (PhD) students.
    Add/Drop Dates: 9:00 am, August 17, 2026 - 11:59 pm, September 8, 2026 with an additional add/drop period 8:00 am, October 14, 2026 - 11:59 pm, October 21, 2026. Students will be required to obtain faculty permission to add/drop after October 21, 2026. If you drop after November 11, 2026, a "W" will be posted on your transcript.