NBA 6290

Last Updated

  • Schedule of Classes - April 14, 2026 7:07PM EDT

NBA 6290
Marketing on the Edge: Beyond the Brief

Course information provided by the 2026-2027 Catalog.

The rules of marketing are being rewritten. This course puts you at the center of that disruption, dissecting the strategies behind brands that broke through, the campaigns that shouldn’t have worked but did, and the emerging forces reshaping how companies connect with people. You’ll learn directly from the marketing leaders rewriting those rules. Less theory. More instinct. Built for marketers who want to lead, not follow.


Last 4 Terms Offered 2025FA, 2024FA, 2023FA, 2022FA

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits Opt NoAud

  • 17023 NBA 6290   LEC 001

  •  
    • W
    • Oct 14 - Dec 4, 2026

    • Hooker, D

  • Instruction Mode: In Person

    Master of Business Administration (MBA) students have priority during pre-enrollment. Enrollment limited to: MBA students graduate students, and undergraduate seniors.
    Add/Drop Dates: 9:00 am, August 17, 2026 - 11:59 pm, September 8, 2026 with an additional add/drop period 8:00 am, October 14, 2026 - 11:59 pm, October 21, 2026. Students will be required to obtain faculty permission to add/drop after October 21, 2026. If you drop after November 11, 2026, a "W" will be posted on your transcript.