COMM 4480

Comm amid Fragmentation, Weaponization and AI

Course Description

Course information provided by the 2026-2027 Catalog.

This course examines the contemporary challenges for communicators in an era defined by fragmented, participatory, and weaponized information ecosystems. From the rise of misinformation and the erosion of trust, to the opportunities and risks presented by AI, we ask: what does effective communication look like today? Students will gain both a strong theoretical grounding and practical skills, including how to build community resilience against rumors, answering questions at a town hall, or disseminating new research. The course draws on recent case studies and integrates real-time examples as events unfold. Assessments include online discussion posts, in-class participation, leading an activity, a midterm exam, and a communications toolkit or strategy memo offering actionable recommendations for an organization or institution.

Distribution Requirements (CA-AG)

Last 4 Terms Offered (None)

Learning Outcomes

• Apply key communication and information theories to the contemporary environment.
• Discuss the challenges and opportunities available to those attempting to communicate today.
• Identify key characteristics of the contemporary information environment in the US.
• Explain and apply one key concept from the class to a wider audience.
• Design effective communication products that can withstand potential weaponization by actors attempting to undermine arguments or campaigns.

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