BANA 5030

Last Updated

  • Schedule of Classes - June 8, 2026 7:07PM EDT

BANA 5030
Introduction to Marketing and Marketing Analytics

Course information provided by the 2026-2027 Catalog.

This course is designed for an introductory level audience that does not have previous business experience and that is interested in career paths in analytics. It introduces you to the fundamental concepts of marketing that are relevant to marketers and analytics professionals.


Last 4 Terms Offered 2025FA, 2024FA, 2023FA, 2022FA

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Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 18942 BANA 5030   LEC 005

    • Oct 19 - Nov 5, 2026

    • van Osselaer, S

  • Instruction Mode: In Person

    Enrollment limited to: Master's of Business Analytics (MSBA) New York City full-time residential program.

    Department Consent Required (Add)