AEM 5470

Retail and Supply Chain Strategy

Course Description

Course information provided by the 2026-2027 Catalog.

Retail and Supply Chain Strategy is an advanced college course that integrates consumer-driven retail strategy with end-to-end supply chain design and execution. It prepares you to align brand, assortment, pricing, and channel choices with sourcing, logistics, and fulfillment in a world of volatility, global interdependence, and rapid digital change. From food to fashion, mass to niche, online to international, we have it all covered.

Forbidden Overlaps AEM 4470, AEM 5470, AEM 4400, AEM 5400, AEM 3270, AEM 5270

Last 4 Terms Offered (None)

Learning Outcomes

• Evaluate and articulate Retail Strategy, go-to-market strategy, channel strategy, and sustainable competitive advantage.
• Dissect a retailer’s unit economics (gross margin, contribution margin, cash conversion cycle) and identify drivers of performance.
• Analyze and describe strategies and tactics to acquire customers, maximize lifetime value, and loyalty (connected commerce).
• Identify and recognize supply chain (network) components, processes, objectives, drivers, and performance metrics, and synthesize and connect strategy and the supply chain to create a measurable competitive advantage.
• Build and interpret a demand forecast (time-series plus causal inputs) and quantify forecast accuracy (MAPE, bias), and design an inventory policy to achieve target service levels and compute safety stock, reorder points, and trade-offs among cost, speed, and service.

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