NRE 5150

Last Updated

  • Schedule of Classes - November 21, 2024 8:07AM EST
  • Course Catalog - November 21, 2024 7:26AM EST

NRE 5150
PhD Seminar in Behavior Marketing

Course information provided by the Courses of Study 2024-2025.

In this special topics course, we will delve into several literatures involving the self and the buying, consuming, or producing of products and services. Some topics we will touch upon are Belk's concept of products as extended self, consumption and social status, dehumanization and objectification of consumers and producers, identity salience, moral identity, the influence of advertising and social media on consumer self-esteem, the influence of self-esteem on consumer behavior, gender relationships in consumer households, and the self in one's native versus a non-native language. In addition to the content of the articles and as opportunities arise, time discussing methodological and general research issues, such as how to triage ideas, how to do ethical and replicable research, and other topics related to becoming a productive experimental researcher. During this course, we will discuss a number of articles. Some articles will be chosen by the instructor. Others will be selected by the students. Students will be assigned to lead the discussion of specific papers.

When Offered Fall, Spring.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 13039 NRE 5150   LEC 001

  • Instruction Mode: In Person
    Enrollment limited to: Doctor of Philosophy (PhD) students.
    Add/Drop Dates: 9:00 am, August 19, 2024 - 11:59 pm, September 9, 2024 with an additional add/drop period 8:00 am, October 16, 2024 - 11:59 pm, October 23, 2024. Students will be assessed a $100 late fee and required to obtain faculty permission to add/drop after October 23, 2024. If you drop after November 6, 2024, you will also receive a "W" on your transcript in addition to the late fees.

    Instructor Consent Required (Add)