NBAY 6090

Last Updated

  • Schedule of Classes - December 14, 2024 7:36PM EST
  • Course Catalog - December 14, 2024 7:07PM EST

NBAY 6090
Digital Marketing

Course information provided by the Courses of Study 2024-2025.

This course introduces students to fundamental concepts in digital marketing and prepares them for roles as a marketer, entrepreneur or product manager. Students will be exposed to an overview of the major players in the advertising and digital industries, as well as a variety of tools commonly found in start-ups and technology firms. Course material will be covered with a mixture of case studies, lectures, and guest speakers.

When Offered Fall.

Permission Note Enrollment limited to: Johnson Cornell Tech students.
Prerequisites/Corequisites Prerequisite: TECHIE 5310.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 13126 NBAY 6090   LEC 001

  • Instruction Mode: In Person
    Enrollment limited to: Cornell Tech Master of Business Administration (MBA) students. Add/Drop Dates: 9:00 am, August 19, 2024 - 11:59 pm, September 9, 2024 with an additional add/drop period 8:00 am, October 16, 2024 - 11:59 pm, October 23, 2024. This course counts as a Management Science Elective.

    Department Consent Required (Add)

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 13141 NBAY 6090   LEC 002

  • Instruction Mode: In Person
    Enrollment limited to: Cornell Tech Master of Business Administration (MBA) students. Add/Drop Dates: 9:00 am, August 19, 2024 - 11:59 pm, September 9, 2024 with an additional add/drop period 8:00 am, October 16, 2024 - 11:59 pm, October 23, 2024. This course counts as a Management Science Elective.

    Department Consent Required (Add)

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 20407 NBAY 6090   LEC 003

  • Instruction Mode: In Person
    Enrollment limited to: Cornell Tech Students Prerequisite: Enrollment limited to:Cornell Tech Students (must also take TECHIE 5310 or be granted a waiver). Add/Drop Dates: 9:00 am, August 19, 2024 - 11:59 pm, September 9, 2024 with an additional add/drop period 8:00 am, October 16, 2024 - 11:59 pm, October 23, 2024. This course counts as a Management Science Elective.

    Department Consent Required (Add)