NBA 6682

Last Updated

  • Schedule of Classes - December 12, 2024 7:40PM EST
  • Course Catalog - December 12, 2024 7:07PM EST

NBA 6682
Crisis Communications for Business Leaders

Course information provided by the Courses of Study 2024-2025.

Business leaders today constantly face crises that threaten their company's reputation. Such defining moments require effective crisis communication to mitigate negative effects, build trust with the organization's internal and external audiences and navigate through the crisis gracefully and effectively towards resolution. In this course you will learn to anticipate and appreciate the complexities and challenges of brand reputation management during a crisis and develop strategies and techniques to communicate with various constituencies, especially the media/public, employees and major stakeholders. You will apply principles of effective crisis communication management through a simulation, and will develop message maps for emergency and other crisis scenarios. Course work includes readings, case analyses, and simulations.

When Offered Fall, Spring.

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Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits S/U NoAud

  • 13107 NBA 6682   LEC 002

  • Instruction Mode: In Person
    * Must Attend First Class* ******MAXIMUM TWO ABSENCES ALLOWED****** Enrollment limited to: Johnson Master of Business Administration (MBA) and graduate students.
    Add/Drop Dates: 9:00 am, August 19, 2024 - 11:59 pm, September 9, 2024 with an additional add/drop period 8:00 am, October 16, 2024 - 11:59 pm, October 23, 2024. Students will be assessed a $100 late fee and required to obtain faculty permission to add/drop after October 23, 2024. If you drop after November 6, 2024, you will also receive a "W" on your transcript in addition to the late fees.

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