NBA 6620

Last Updated

  • Schedule of Classes - December 12, 2024 7:40PM EST
  • Course Catalog - December 12, 2024 7:07PM EST

NBA 6620
Brand Management

Course information provided by the Courses of Study 2024-2025.

Which brands do you feel connected to? Starbucks? NPR? Johnson? What draws you into these brands?  How do firms create compelling brand experiences? How could you build a brand that fosters relationships with consumers? This course takes a consumer-centric approach to explore such questions with the goal of identifying the ingredients for building and managing brand relationships, where brand is defined as "a reputation." To bridge theory and practice, the course interweaves lectures, case discussions, guest speakers, and in- and out-of-class exercises. The course culminates in a Brand Audit, which provides a systematic way to inventory current brand assets and develop strategy.  Please note that although this course does include individual assessments, it also has a strong emphasis on teamwork (e.g., two in-class team presentations).

When Offered Fall.

Permission Note Enrollment limited to: Johnson MBA and graduate students.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 13139 NBA 6620   LEC 001

  • Instruction Mode: In Person
    Enrollment limited to: Johnson Master of Business Administration (MBA) and graduate students. Students who miss both of the first two class sessions will be dropped from the course. Please attend at least one of the first two classes to stay enrolled in the course. Team assignments are created by the third class.
    Add/Drop Dates: 9:00 am, August 19, 2024 - 11:59 pm, September 9, 2024 with an additional add/drop period 8:00 am, October 16, 2024 - 11:59 pm, October 23, 2024. Students will be assessed a $100 late fee and required to obtain faculty permission to add/drop after October 23, 2024. If you drop after November 6, 2024, you will also receive a "W" on your transcript in addition to the late fees.

    Instructor Consent Required (Add)

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 13140 NBA 6620   LEC 002

  • Instruction Mode: In Person
    Enrollment limited to: Johnson Master of Business Administration (MBA) and graduate students. Students who miss both of the first two class sessions will be dropped from the course. Please attend at least one of the first two classes to stay enrolled in the course. Team assignments are created by the third class
    Add/Drop Dates: 9:00 am, August 19, 2024 - 11:59 pm, September 9, 2024 with an additional add/drop period 8:00 am, October 16, 2024 - 11:59 pm, October 23, 2024. Students will be assessed a $100 late fee and required to obtain faculty permission to add/drop after October 23, 2024. If you drop after November 6, 2024, you will also receive a "W" on your transcript in addition to the late fees.

    Instructor Consent Required (Add)