NBA 6260

Last Updated

  • Schedule of Classes - May 20, 2024 7:35PM EDT
  • Course Catalog - May 20, 2024 7:07PM EDT

NBA 6260
Consumer Behavior

Course information provided by the Courses of Study 2023-2024. Courses of Study 2024-2025 is scheduled to publish mid-June.

How do you grab people's attention, increase someone's motivation, or boost customer satisfaction? Drawing on psychology, marketing, and economics, this course provides future managers, analysts, consultants, and advisors with strategic insights for influencing customer behavior within and outside of traditional marketing problems. By the end of this seven-week course, students will be able to (1) analyze theoretical and empirical findings on consumer behavior and (2) apply these insights to provide novel recommendations for how companies can change customer behavior. Along the way, students will be challenged to think differently about how people arrive at the judgments and choices they do, and how these choices ultimately affect their well-being. Students will also be able to assess themselves as a target of influence from marketers and media, gaining insights into their own decisions and behavior. The premise of the course is that understanding consumer psychology has powerful business and personal implications.

When Offered Spring.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 19985 NBA 6260   LEC 001

  •  
    • M To Be Assigned
    • Oct 16 - Dec 9, 2024

    • Woolley, K

  • Instruction Mode: In Person
    Enrollment limited to: Johnson Master of Business Administration (MBA) and graduate students.
    Add/Drop Dates: 9:00 am, August 19, 2024 - 11:59 pm, September 9, 2024 with an additional add/drop period 8:00 am, October 16, 2024 - 11:59pm, October 23, 2024. Students will be assessed a $100 late fee and required to obtain faculty permission to add/drop after October 23, 2024. If you drop after November 6, 2024, you will also receive a "W" on your transcript in addition to the late fees.

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 19986 NBA 6260   LEC 002

  •  
    • T To Be Assigned
    • Oct 16 - Dec 9, 2024

    • Woolley, K

  • Instruction Mode: In Person
    Enrollment limited to: Johnson Master of Business Administration (MBA) and graduate students.
    Add/Drop Dates: 9:00 am, August 19, 2024 - 11:59 pm, September 9, 2024 with an additional add/drop period 8:00 am, October 16, 2024 - 11:59pm, October 23, 2024. Students will be assessed a $100 late fee and required to obtain faculty permission to add/drop after October 23, 2024. If you drop after November 6, 2024, you will also receive a "W" on your transcript in addition to the late fees.