NBA 6100

Applied Operations Strategy

Course Description

Course information provided by the Courses of Study 2023-2024. Courses of Study 2024-2025 is scheduled to publish mid-June.

Operations are integral to every enterprise, within and across their supply chain.  Whether it is a traditional product-manufacturing supply environment, retail setting, service operations, financial services or pure e-commerce, successfully defining and executing an operations strategy is critical to the success of the enterprise.  It is vital to understand the role and value of operations as an integral enabler of value for an enterprise business strategy. The Applied Operations Strategy course is designed to provide essential grounding on both why comprehensive operations strategies are designed to support the goals of the enterprise, and, importantly, how such strategies are executed successfully.  The curriculum will take a topical approach  to understanding the role an operations strategy plays, such as: How a legacy internal combustion engine car maker enters the electric car market; Supply chain resiliency – think how you configure global operations when facing a pandemic; Integrated sales & operations planning for consumer packaged goods or consumer electronics; Off-shoring, near-shoring, on-shoring supply chain strategies; Digital supply chain and Industry 4.0 strategy and execution; How a start-up ecommerce platform manages supply & demand when they own no physical assets. A combination of case- and instructor experience is used to cover most of the topics, with senior operations executive guest speakers planned. Other Johnson faculty may participate to complement a case discussion to address the theory behind the practice. Applied Operations Strategy is a half-semester elective class that may be taken as a stand-alone class or as a complement to other operations and supply chain management courses.

When Offered Fall.

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