NBA 5640

Last Updated

  • Schedule of Classes - December 12, 2024 7:40PM EST
  • Course Catalog - December 12, 2024 7:07PM EST

NBA 5640
The Business of Entrepreneurship

Course information provided by the Courses of Study 2024-2025.

The Business of Entrepreneurship is a comprehensive introduction to the key aspects of envisioning, starting and running a new business. The Business of Entrepreneurship focuses both on concepts and frameworks in entrepreneurship and on "doing" entrepreneurship. Students will form teams, ideate new businesses, complete customer development, construct business models and work towards defining minimum viable products. Topics covered will include definition of the market, sales and distribution, competition, hiring and management of people, cash flow and financial management, making compelling pitches and raising capital. The course culminates in a capstone project of writing a business plan and presenting to a group of entrepreneurs and investors. This course is appropriate both for students interested in launching an entrepreneurial endeavor or students who will benefit from learning frameworks applied to the entrepreneurial process.

When Offered Fall, Spring.

Comments Undergraduate seniors and juniors, see NBA 3000.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  •  8543 NBA 5640   LEC 001

  • Instruction Mode: In Person
    Enrollment limited to: Johnson Master of Business Administration (MBA) and graduate students.
    Add/Drop Dates: 9:00 am, August 19, 2024 - 11:59 pm, September 9, 2024. Students will be assessed a $100 late fee and be required to obtain faculty permission to add/drop after September 9, 2024. If you drop after October 7, 2024, you will also receive a "W" on your transcript in addition to the late fees.

    Instructor Consent Required (Add)