NBA 3000

NBA 3000

Course information provided by the Courses of Study 2023-2024. Courses of Study 2024-2025 is scheduled to publish mid-June.

The Business of Entrepreneurship is a comprehensive introduction to the key aspects of envisioning, starting and running a new business. The Business of Entrepreneurship focuses both on concepts and frameworks in entrepreneurship and on "doing" entrepreneurship. Students will form teams, ideate new businesses, complete customer development, construct business models and work towards defining minimum viable products. Topics covered will include definition of the market, sales and distribution, competition, hiring and management of people, cash flow and financial management, making compelling pitches and raising capital. The course culminates in a capstone project of writing a business plan and presenting to a group of entrepreneurs and investors. This course is appropriate both for students interested in launching an entrepreneurial endeavor or students who will benefit from learning frameworks applied to the entrepreneurial process.

When Offered Fall, Spring.

Permission Note Enrollment limited to: non-Johnson School undergraduate juniors and seniors.
Forbidden Overlaps Forbidden Overlap: due to and overlap in content, students will not receive credit for both NBA 3000 and AEM 3249.

Comments Johnson School and graduate students, see NBA 5640.

View Enrollment Information

Syllabi: none
  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  •  8565 NBA 3000   LEC 001

    • TR To Be Assigned
    • Aug 27 - Dec 5, 2024
    • Rother, K

  • Instruction Mode: In Person
    Enrollment limited to: seniors and juniors, sophomores by permission of instructor if seats are available.
    Add/Drop Dates: 9:00 am, August 19, 2024 - 11:59 pm, September 9, 2024. Students will be assessed a $100 late fee and be required to obtain faculty permission to add/drop after September 9, 2024. If you drop after October 7, 2024, you will also receive a "W" on your transcript in addition to the late fees.