MGMT 6220

Last Updated

  • Schedule of Classes - December 22, 2024 7:33PM EST
  • Course Catalog - December 22, 2024 7:07PM EST

MGMT 6220
Marketing Strategy

Course information provided by the Courses of Study 2024-2025.

This course will help you build and defend a great business. A strong business leader has to make smart, strategic marketing decisions, create and present a plan to get people on board, and then execute. You will learn about all of these steps in the course, as we review a range of topics including marketing fundamentals, new business strategy, established business strategy, brand portfolio strategy, and more. In doing so, we will build on the core marketing course and other marketing classes, in addition to introducing new concepts. The material for this course will help you analyze and understand businesses, develop and gain support for your marketing strategies and ultimately deliver strong results. 

When Offered Fall.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 13254 MGMT 6220   LEC 001

  • Instruction Mode: In Person
    Enrollment limited to: Johnson Master of Professional Studies (MPS) in Management students.
    Add/Drop Dates: 9:00 am, August 19, 2024 - 11:59 pm, September 9, 2024 with an additional add/drop period 8:00 am, October 16, 2024 - 11:59 pm, October 23, 2024. Students will be assessed a $100 late fee and required to obtain faculty permission to add/drop after October 23, 2024. If you drop after November 6, 2024, you will also receive a "W" on your transcript in addition to the late fees.

    Department Consent Required (Add)