HADM 7430
Last Updated
- Schedule of Classes - May 16, 2024 7:30PM EDT
- Course Catalog - May 16, 2024 7:07PM EDT
Classes
HADM 7430
Course Description
Course information provided by the Courses of Study 2023-2024. Courses of Study 2024-2025 is scheduled to publish mid-June.
Marketing links the company to its customers. Marketing listens to the voice of the customer to guide product innovation, pricing strategies, and distribution approaches. Marketing communicates the company's value offer and shapes consumer attitudes toward the brand. Marketing facilitates the consumer purchase process, monitors satisfaction, and helps to ensure a stream of customers and profits. Thus, even if you don't pursue a career in marketing, it is important for you to understand how marketing works to integrate the activities of the firm. Services dominate the world economy. Services are different from manufactured goods in terms of how each is produced, purchased, and perceived. As such, services require a distinctive approach to marketing, both in creation and execution. Most business school marketing courses focus on the manufacturing sector. In this class, you will be exposed to a way of thinking about marketing that is grounded by a service-dominant paradigm. You will learn analytical approaches and gain insights needed to develop and implement service strategies. You will learn how to study consumer behavior for services and examine frameworks for service experience design and management. You will learn to create and map service processes, assess and deliver service quality, and diagnose and enhance service branding and marketing-communications strategies.
When Offered Fall.
Permission Note Enrollment limited to: MMH students or permission of instructor.
Satisfies Requirement Satisfies MMH core.
Outcomes- Students will analyze a management situation within a global hospitality context and defend a course of action.
Regular Academic Session.
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Credits and Grading Basis
3 Credits GradeNoAud(Letter grades only (no audit))
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Class Number & Section Details
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Meeting Pattern
- MW To Be Assigned
- Aug 26 - Dec 9, 2024
Instructors
Chun, H
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Additional Information
Instruction Mode: In Person
Enrollment limited to: Master of Management in Hospitality (MMH) students.
Regular Academic Session.
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Credits and Grading Basis
3 Credits GradeNoAud(Letter grades only (no audit))
Seven Week - Second.
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Credits and Grading Basis
3 Credits GradeNoAud(Letter grades only (no audit))
-
Class Number & Section Details
-
Meeting Pattern
- TR TBA Online Meeting
- Nov 4 - Dec 21, 2024
Instructors
Kwortnik, R
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Additional Information
Instruction Mode: Distance Learning-Synchronous
Enrollment limited to: Executive Master of Management in Hospitality (EMMH) students.
Department Consent Required (Add)
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