HADM 2410

HADM 2410

Course information provided by the Courses of Study 2024-2025.

This is a foundational marketing course that includes the study of concepts, activities, and decisions related to the exchange process, managing the marketing mix, and development of marketing strategy in for-profit and not-for-profit organizations. Students learn about basic principles of marketing management, with a special focus on the service industry. Emphasis is placed upon how the concepts and ideas might be applied to various marketing decision-making situations.

When Offered Fall, Spring.

Permission Note Enrollment limited to: non-NSHA students. Not open to: first-year or graduate students.
Forbidden Overlaps Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430.

View Enrollment Information

Syllabi: none
  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  •  8666 HADM 2410   LEC 001

    • MW Statler Hall 196
    • Aug 26 - Dec 9, 2024
    • Erickson, S

  • Instruction Mode: In Person
    Enrollment limited to: non-Nolan sophomores, juniors, and seniors.