COMM 1106

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  • Schedule of Classes - December 10, 2024 7:37PM EST
  • Course Catalog - December 10, 2024 7:07PM EST

COMM 1106
FWS: Manufacturing Need: Writing About the Power of Advertising

Course information provided by the Courses of Study 2024-2025.

From Dove soap ads to Budweiser's famous Super Bowl commercials, companies vie for our attention in order to persuade us to buy their products. But what exactly are they selling us? This course will explore the ways in which print and video advertisements craft stories that capitalize on our best intentions and deepest anxieties. By identifying design elements such as use of color, lighting, spatial arrangement, music, and dialogue, students will assess and critique how visual ads make persuasive arguments that often work against our better judgment. We will then consider ads that harness this power to deliver positive messages through PSAs and advocacy advertising. Assignments will include rhetorical and critical analysis papers, creative briefs for a mock marketing campaign, and a video essay.

When Offered Fall.

Distribution Category (WRT-AG)
Satisfies Requirement First-Year Writing Seminar.

View Enrollment Information

Syllabi: none

  •   FWS Session. 

  • 3 Credits Graded

  • 21035 COMM 1106   SEM 101

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  • Instruction Mode: In Person
    For more information about First-Year Writing Seminars, see the Knight Institute website at http://knight.as.cornell.edu/.