AEM 2400

AEM 2400

Course information provided by the Courses of Study 2024-2025.

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization's strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.

When Offered Fall, Winter, Summer.

Permission Note Enrollment limited to: non-business majors.
Forbidden Overlaps Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430.

Comments Students interested in internally transferring to the Dyson School should not enroll in AEM 2400.

View Enrollment Information

Syllabi: none
  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  •  8680 AEM 2400   LEC 001

  • Instruction Mode: In Person
    Enrollment limited to: non-business majors. Dyson and Nolan students should enroll in their respective major courses.