NBAY 6950

Last Updated

  • Schedule of Classes - January 15, 2024 7:50PM EST
  • Course Catalog - January 15, 2024 7:28PM EST

NBAY 6950
The Business of Gaming: Perspectives in Strategy, Technology and Marketing

Course information provided by the Courses of Study 2023-2024.

Technologies and platforms developed for gaming are even forming the foundations of emerging development of the metaverse and virtual reality.  Even Microsoft, the company built on OS and Office, owns Xbox and Minecraft and just made the almost $70 billion acquisition of Activision Blizzard. This crash course in video games will examine the gaming's beginnings in coin operated arcades, through the console wars, to today's mobile and cloud platforms, and the business drivers behind the modern industry.  We'll examine the media impact and revenue models, and explore marketing and promotion opportunities to reach the huge base of consumers who play games.  The class will review the social media tools and ecosystems surrounding the gaming universe, such as Twitch, Discord, and how they work for building and maintaining and connection to the communities in the gaming world.  We'll finish by looking forward to virtual worlds, e-sports, and emergent metaverse platforms, as well as NFT based gaming.

When Offered Fall.

Permission Note Enrollment limited to: MBA students.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1 Credit S/U NoAud

  • 12783 NBAY 6950   LEC 001

  • Instruction Mode: In Person
    Taught in NYC at Cornell Tech. This class is open to Non-MBA students (must also take TECHIE 5310 or be granted a waiver). Attendance required for all class sessions. Arranged Class - Last date to drop class is 9/18/23.

    Department Consent Required (Add)