NBA 6682

NBA 6682

Course information provided by the Courses of Study 2023-2024.

Business leaders today constantly face crises that threaten their company's reputation. Such defining moments require effective crisis communication to mitigate negative effects, build trust with the organization's internal and external audiences and navigate through the crisis gracefully and effectively towards resolution. In this course you will learn to anticipate and appreciate the complexities and challenges of brand reputation management during a crisis and develop strategies and techniques to communicate with various constituencies, especially the media/public, employees and major stakeholders. You will apply principles of effective crisis communication management through a simulation, and will develop message maps for emergency and other crisis scenarios. Course work includes readings, case analyses, and simulations.

When Offered Fall, Spring.

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Syllabi: none
  •   Seven Week - Second. 

  • 1.5 Credits S/U NoAud

  • 12630 NBA 6682   LEC 002

  • Instruction Mode: In Person
    * Must Attend First Class* ******MAXIMUM TWO ABSENCES ALLOWED****** Enrollment Limited to: MBA and Graduate students only Add/Drop Dates: August 15th at 9:00am thru September 6th at 11:59pm with an additional Add/Drop period beginning October 12th at 8:00am thru October 19th at 11:59pm. After October 19th permission of the instructor is required to add/drop and a late fee of $100.00 will be charged. If you are dropping after November 8th you will also receive a "W" on your transcript in addition to the late fees. There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits.