NBA 6620

Last Updated

  • Schedule of Classes - January 15, 2024 7:50PM EST
  • Course Catalog - January 15, 2024 7:28PM EST

NBA 6620
Brand Management

Course information provided by the Courses of Study 2023-2024.

Which brands do you feel connected to? Starbucks? NPR? Johnson? What draws you into these brands?  How do firms create compelling brand experiences? How could you build a brand that fosters relationships with consumers? This course takes a consumer-centric approach to explore such questions with the goal of identifying the ingredients for building and managing brand relationships, where brand is defined as "a reputation." To bridge theory and practice, the course interweaves lectures, case discussions, guest speakers, and in- and out-of-class exercises. The course culminates in a Brand Audit, which provides a systematic way to inventory current brand assets and develop strategy.  Please note that although this course does include individual assessments, it also has a strong emphasis on teamwork (e.g., two in-class team presentations).

When Offered Fall.

Permission Note Enrollment limited to: Johnson MBA and graduate students.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 12684 NBA 6620   LEC 001

  • Instruction Mode: In Person
    Enrollment Limited to: MBA and Graduate students only Add/Drop Dates: August 14th at 9:00 am through September 5th at 11:59 pm with an additional Add/Drop period beginning October 11th at 8:00 am through October 18th at 11:59 pm. Starting October 19th, permission of the instructor is required to add/drop and a late fee of $100.00 will be charged. If you are dropping on or after November 8th, you will also receive a "W" on your transcript in addition to the late fee

    Instructor Consent Required (Add)

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 12685 NBA 6620   LEC 002

  • Instruction Mode: In Person
    Enrollment Limited to: MBA and Graduate students only Add/Drop Dates: August 14th at 9:00 am through September 5th at 11:59 pm with an additional Add/Drop period beginning October 11th at 8:00 am through October 18th at 11:59 pm. Starting October 19th, permission of the instructor is required to add/drop and a late fee of $100.00 will be charged. If you are dropping on or after November 8th, you will also receive a "W" on your transcript in addition to the late fee

    Instructor Consent Required (Add)