NBA 6290

NBA 6290

Course information provided by the Courses of Study 2023-2024.

This course focuses on emerging and underappreciated topics such as entrepreneurial marketing, technology-enabled marketing structures, private brands, and branding of not-for-profits. Specific topics vary from year to year, in accord with its raison d'etre. Each topic is led by an industry guest speaker. Students are required to read related material before each class meeting and to analyze a current case provided by the speaker. Students, working in teams, present their case analysis in class and receive feedback from the speaker. Some students are also required to submit an individual term paper. The class is graded pass-fail only, with a pass requiring full attendance at a minimum of five of the six class meetings with speakers.

When Offered Fall.

Prerequisites/Corequisites Prerequisite: NCC 5030.

View Enrollment Information

Syllabi: none
  •   Seven Week - Second. 

  • 1.5 Credits S/U NoAud

  • 12706 NBA 6290   LEC 001

  • Instruction Mode: In Person
    Enrollment limited to: MBA, Graduate and Undergraduate Seniors only Add/Drop Dates: August 14th at 9:00 am through September 5th at 11:59 pm with an additional Add/Drop period beginning October 11th at 8:00 am through October 18th at 11:59 pm. Starting October 19th, permission of the instructor is required to add/drop and a late fee of $100.00 will be charged. If you are dropping on or after November 8th, you will also receive a "W" on your transcript in addition to the late fee