NBA 6220

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  • Schedule of Classes - January 15, 2024 7:50PM EST
  • Course Catalog - January 15, 2024 7:28PM EST

NBA 6220
Marketing Strategy

Course information provided by the Courses of Study 2023-2024.

This course will help you build and defend a great business. A strong business leader has to make smart, strategic marketing decisions, create and present a plan to get people on board, and then execute. You will learn about all of these steps in the course, as we review a range of topics including marketing fundamentals, new business strategy, established business strategy, brand portfolio strategy, and more. In doing so, we will build on the core marketing course and other marketing classes, in addition to introducing new concepts. The material for this course will help you analyze and understand businesses, develop and gain support for your marketing strategies and ultimately deliver strong results. 

When Offered Fall.

Prerequisites/Corequisites Prerequisite: NCC 5030.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second.  Combined with: MGMT 6220

  • 1.5 Credits GradeNoAud

  • 18076 NBA 6220   LEC 001

  • Instruction Mode: In Person
    Enrollment Limited to: MBA students Only. Add/Drop Dates: August 14th at 9:00 am through September 5th at 11:59 pm with an additional Add/Drop period beginning October 11th at 8:00 am through October 18th at 11:59 pm. Starting October 19th, permission of the instructor is required to add/drop and a late fee of $100.00 will be charged. If you are dropping on or after November 8th, you will also receive a "W" on your transcript in addition to the late fee

    Instructor Consent Required (Add)

Syllabi: none

  •   Seven Week - Second.  Combined with: MGMT 6220

  • 1.5 Credits GradeNoAud

  • 18077 NBA 6220   LEC 002

  • Instruction Mode: In Person
    Enrollment Limited to: MBA students only Add/Drop Dates: August 14th at 9:00 am through September 5th at 11:59 pm with an additional Add/Drop period beginning October 11th at 8:00 am through October 18th at 11:59 pm. Starting October 19th, permission of the instructor is required to add/drop and a late fee of $100.00 will be charged. If you are dropping on or after November 8th, you will also receive a "W" on your transcript in addition to the late fee

    Instructor Consent Required (Add)