HADM 7430

HADM 7430

Course information provided by the Courses of Study 2023-2024.

Marketing links the company to its customers. Marketing listens to the voice of the customer to guide product innovation, pricing strategies, and distribution approaches. Marketing communicates the company's value offer and shapes consumer attitudes toward the brand. Marketing facilitates the consumer purchase process, monitors satisfaction, and helps to ensure a stream of customers and profits. Thus, even if you don't pursue a career in marketing, it is important for you to understand how marketing works to integrate the activities of the firm. Services dominate the world economy. Services are different from manufactured goods in terms of how each is produced, purchased, and perceived. As such, services require a distinctive approach to marketing, both in creation and execution. Most business school marketing courses focus on the manufacturing sector. In this class, you will be exposed to a way of thinking about marketing that is grounded by a service-dominant paradigm. You will learn analytical approaches and gain insights needed to develop and implement service strategies. You will learn how to study consumer behavior for services and examine frameworks for service experience design and management. You will learn to create and map service processes, assess and deliver service quality, and diagnose and enhance service branding and marketing-communications strategies.

When Offered Fall.

Permission Note Enrollment limited to: MMH students or permission of instructor.

Satisfies Requirement Satisfies MMH core.

Outcomes
  • Students will analyze a management situation within a global hospitality context and defend a course of action.

View Enrollment Information

Syllabi: none
  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  •  9620 HADM 7430   LEC 001

  • Instruction Mode: In Person
    Enrollment limited to: MMH students.

Syllabi: none
  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  • 20808 HADM 7430   LEC 003

    • MTWR TBA
    • Oct 2 - Oct 5, 2023
    • Dev, C

  • Instruction Mode: In Person
    Enrollment limited to students in the M² program.

Syllabi: none
  •   Seven Week - First. 

  • 3 Credits GradeNoAud

  • 12487 HADM 7430   LEC 002

    • TR Online Meeting
    • Sep 4 - Oct 23, 2023
    • Kwortnik, R

  • Instruction Mode: Distance Learning-Synchronous
    Enrollment limited to: Executive (EMMH) students.