HADM 6515

HADM 6515

Course information provided by the Courses of Study 2023-2024.

This course is an interdisciplinary course where one can apply what they have learned in hospitality development & design, marketing, real estate and operations, to envision a hotel concept, or brand story, and fully develop it with a team to understand how this concept informs site selection, program, design, and operational procedures.

When Offered Spring.

Permission Note Intended for: NSHA students. Non-NSHA students must obtain written permission of instructor.
Prerequisites/Corequisites Prerequisite: HADM 7510.

Satisfies Requirement Elective.

  • Foster an in-depth understanding of the hotel real estate development process with an emphasis on the "Concept Phase" and how decisions in the front-end impact future phases in the process.
  • Understand how branding, design and operations inform each other to deliver a seamless experience for the guest.
  • Understand the sequential nature of the development of a hospitality brand and learn how to apply a brand vision as a filter for all decisions throughout the development process.
  • Understand the role of each professional in the development of a new hotel concept including developer, architect/designer, marketing/branding professional, and operator.

View Enrollment Information

Syllabi: none
  •   Regular Academic Session.  Combined with: HADM 4515

  • 3 Credits GradeNoAud

  •  9690 HADM 6515   LEC 001

    • W Statler Hall 391
    • Aug 21 - Dec 4, 2023
    • Chervinsky, L

  • Instruction Mode: In Person
    Permission of instructor required to enroll. Prerequisite: HADM 7510. Undergraduate students must enroll in HADM 4515.The last day to drop this course is August 30, 2023.