AEM 4435

Last Updated

  • Schedule of Classes - January 15, 2024 7:50PM EST
  • Course Catalog - January 15, 2024 7:28PM EST

AEM 4435
Data Driven Marketing

Course information provided by the Courses of Study 2023-2024.

This course deals with the use of data to make marketing decisions. It introduces concepts, methods, and applications of analytics to products, markets, and marketing actions. Unlike marketing courses that focus on conceptual material, this course will provide skills to translate conceptual understanding into specific operational plans – a skill in increasing demand in organizations today.

When Offered Fall.

Prerequisites/Corequisites Prerequisite: AEM 2100, AEM 2420, AEM 2010, or equivalent.
Forbidden Overlaps Forbidden Overlap: due to an overlap in content, students will not receive credit for both AEM 4435 and NBA 6390.

Outcomes
  • Develop appreciation for the value of evidence-based decision making in marketing.
  • Use the vocabulary of marketing analytics.
  • Develop and apply common analytical tools in marketing.
  • Utilize the findings from analytical models to improve marketing decisions in business situations.

View Enrollment Information

Syllabi:

  •   Seven Week - Second.  Combined with: AEM 5435

  • 1.5 Credits GradeNoAud

  • 12648 AEM 4435   LEC 001

  •  
    • TR Warren Hall B51
    • Oct 11 - Dec 4, 2023

    • Gupta, S

  • Instruction Mode: In Person
    Prerequisites: AEM 2100, AEM 2420 and AEM 2010; or equivalents.