AEM 4095

Last Updated

  • Schedule of Classes - January 15, 2024 7:50PM EST
  • Course Catalog - January 15, 2024 7:28PM EST

AEM 4095
Digital Marketing

Course information provided by the Courses of Study 2023-2024.

The purpose of this class is to introduce you to fundamental concepts in digital marketing and prepare you for roles as a marketer, entrepreneur or product manager. Students will be exposed to an overview of the major players in the advertising and digital industries, as well as a variety of tools commonly found in start-ups and technology firms. I will cover this using a mixture of case studies, lectures, and guest speakers. My hope is that you will leave this course with the skills and a plan that you could refer to when you interview for established firms or starting your technology venture. Each year I will also use an emerging digital technology as an anchor for the speakers and the assignments, such as the interaction of AI and digital marketing. 

When Offered Fall.

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Syllabi:

  •   Seven Week - First.  Combined with: NBA 6090

  • 1.5 Credits Opt NoAud

  • 12402 AEM 4095   LEC 001

  •  

  • Instruction Mode: In Person

Syllabi:

  •   Seven Week - First.  Combined with: NBA 6090

  • 1.5 Credits Opt NoAud

  • 12403 AEM 4095   LEC 002

  •  

  • Instruction Mode: In Person