- Schedule of Classes - November 28, 2023 8:00PM EST
- Course Catalog - November 28, 2023 7:36PM EST
Course information provided by the Courses of Study 2023-2024.
Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization's strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.
When Offered Fall, Winter.
Permission Note Enrollment limited to: non-Dyson students.
Forbidden Overlaps Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430.
Comments Students interested in internally transferring to the Dyson School should not enroll in AEM 2400.
Regular Academic Session.
Credits and Grading Basis
3 Credits GradeNoAud(Letter grades only (no audit))
Class Number & Section Details
- MW Kennedy Hall 116-Call Aud
- Aug 21 - Dec 4, 2023
Instruction Mode: In Person
Enrollment limited to: non-business majors only. Dyson and Nolan students should enroll in their respective major courses.
Or send this URL: