PAM 5853

PAM 5853

Course information provided by the Courses of Study 2022-2023.

Digital transformation isn't just for tech startups. It's a critical strategic focus area for today's leaders — and an initiative necessary for nearly every organization or venture to compete. In this course, you will learn how to find and produce new, streamlined, and disruptive business ideas through digital auditing and a rapid ideation process.

When Offered Fall.

  • Conduct a builder audit to assess product ideation at your organization.
  • Identify opportunities for digital transformation.
  • Use product and service design, business model transformation, and sales transformation templates to generate new ideas.
  • Work daily with a structured format to produce a large number of business ideas.

View Enrollment Information

Syllabi: none
  •   Seven Week - First. 

  • 1 Credit Graded

  • 11819 PAM 5853   LEC 001

  • Instruction Mode: Distance Learning-Asynchronous
    Enrollment limited to EMHA and EMPA students.