NBA 6090

Last Updated

  • Schedule of Classes - April 13, 2023 2:00PM EDT
  • Course Catalog - April 12, 2023 7:14PM EDT

NBA 6090
Digital Marketing

Course information provided by the Courses of Study 2022-2023.

The purpose of this class is to introduce you to fundamental concepts in digital marketing and prepare you for roles as a marketer, entrepreneur or product manager. Students will be exposed to an overview of the major players in the advertising and digital industries, as well as a variety of tools commonly found in start-ups and technology firms. I will cover this using a mixture of case studies, lectures, and guest speakers. My hope is that you will leave this course with the skills and a plan that you could refer to when you interview for established firms or starting your technology venture. Each year I will also use an emerging digital technology as an anchor for the speakers and the assignments, such as the interaction of AI and digital marketing. 

When Offered Fall.

View Enrollment Information

Syllabi: none

  •   Seven Week - First.  Combined with: AEM 4095

  • 1.5 Credits Opt NoAud

  • 11741 NBA 6090   LEC 001

  •  

  • Instruction Mode: In Person
    ** S/U or Letter Grade Only - NO AUDITS ALLOWED ** Deadline to Change Grading Option: September 19th Add/Drop Dates: August 15th at 9:00am thru August 29th at 11:59pm. After August 29th, permission of the instructor is required to add/drop and a late fee of $100.00 will be charged. If you are dropping after September 19th you will also receive a "W" on your transcript in addition to the late fees. There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits.

Syllabi: none

  •   Seven Week - First.  Combined with: AEM 4095

  • 1.5 Credits Opt NoAud

  • 11742 NBA 6090   LEC 002

  •  

  • Instruction Mode: In Person
    ** S/U or Letter Grade Only - NO AUDITS ALLOWED ** Deadline to Change Grading Option: September 19th Add/Drop Dates: August 15th at 9:00am thru August 29th at 11:59pm. After August 29th, permission of the instructor is required to add/drop and a late fee of $100.00 will be charged. If you are dropping after September 19th you will also receive a "W" on your transcript in addition to the late fees. There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits.