- Schedule of Classes - April 13, 2023 2:00PM EDT
- Course Catalog - April 12, 2023 7:14PM EDT
Course information provided by the Courses of Study 2022-2023.
Covers the fundamental concepts of marketing management and the techniques, analyses, and frameworks for solving marketing management problems. Students explore theories and conceptual frameworks that draw on customer, competitor, and core-capability analyses in marketing planning and implementation. Students develop decision-making capabilities in product/service development, pricing, advertising and promotions.
When Offered Fall.
Permission Note Enrollment limited to: MMH students or permission of instructor.
Satisfies Requirement Satisfies MMH core.Outcomes
- Students will analyze a management situation within a global hospitality context and defend a course of action.
Regular Academic Session.
Credits and Grading Basis
3 Credits GradeNoAud(Letter grades only (no audit))
Class Number & Section Details
- MW Statler Hall 198
- Aug 22 - Dec 5, 2022
Instruction Mode: In Person
Enrollment limited to: MMH students.
Disabled for this roster.