HADM 7430

HADM 7430

Course information provided by the Courses of Study 2022-2023.

Covers the fundamental concepts of marketing management and the techniques, analyses, and frameworks for solving marketing management problems. Students explore theories and conceptual frameworks that draw on customer, competitor, and core-capability analyses in marketing planning and implementation. Students develop decision-making capabilities in product/service development, pricing, advertising and promotions.

When Offered Fall.

Permission Note Enrollment limited to: MMH students or permission of instructor.

Satisfies Requirement Satisfies MMH core.

  • Students will analyze a management situation within a global hospitality context and defend a course of action.

View Enrollment Information

Syllabi: none
  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  • 12528 HADM 7430   LEC 001

    • MW Statler Hall 198
    • Aug 22 - Dec 5, 2022
    • Kwortnik, R

  • Instruction Mode: In Person
    Enrollment limited to: MMH students.