HADM 2410

HADM 2410

Course information provided by the Courses of Study 2022-2023.

This is a foundational marketing course that includes the study of concepts, activities, and decisions related to the exchange process, managing the marketing mix, and development of marketing strategy in for-profit and not-for-profit organizations. Students learn about basic principles of marketing management, with a special focus on the service industry. Emphasis is placed upon how the concepts and ideas might be applied to various marketing decision-making situations.

When Offered Fall, Spring.

Permission Note Enrollment limited to: non-NSHA students. Not open to: freshmen or graduate students.
Forbidden Overlaps Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430.

View Enrollment Information

Syllabi: none
  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  • 12429 HADM 2410   LEC 001

  • Instruction Mode: In Person
    Enrollment limited to: non-Nolan students. This course is not open to freshmen. Enrollment for this course is first come first served. There is no waitlist. If the course is full, the only way you can enroll is if someone drops. Do not contact the instructor or administrative assistant about enrollment.