- Schedule of Classes - April 13, 2023 2:00PM EDT
- Course Catalog - April 12, 2023 7:14PM EDT
Course information provided by the Courses of Study 2022-2023.
This is a foundational marketing course that includes the study of concepts, activities, and decisions related to the exchange process, managing the marketing mix, and development of marketing strategy in for-profit and not-for-profit organizations. Students learn about basic principles of marketing management, with a special focus on the service industry. Emphasis is placed upon how the concepts and ideas might be applied to various marketing decision-making situations.
When Offered Fall, Spring.
Permission Note Enrollment limited to: non-NSHA students. Not open to: first-year or graduate students.
Forbidden Overlaps Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430.
Regular Academic Session.
Credits and Grading Basis
3 Credits GradeNoAud(Letter grades only (no audit))
Class Number & Section Details
- TR Thurston Hall 203
- Aug 22 - Dec 5, 2022
Instruction Mode: In Person
Enrollment limited to: non-Nolan students. This course is not open to freshmen. Enrollment for this course is first come first served. There is no waitlist. If the course is full, the only way you can enroll is if someone drops. Do not contact the instructor or administrative assistant about enrollment.
Disabled for this roster.