- Schedule of Classes - November 29, 2021 7:42PM EST
- Course Catalog - November 29, 2021 7:27PM EST
Course information provided by the Courses of Study 2021-2022.
This sequence of two half-semester courses is designed to introduce students to the key questions and quantitative models and estimation methods commonly used in marketing. Specifically, the course has two main objectives: (1) to acquaint students with research questions, state-of-the-art modeling approaches and key findings, and (2) to enable students to build quantitative models to address research questions. All topics covered in the courses are empirical in nature. Class will be a combination of lectures, discussion of assigned articles, and presentations of research proposals.
When Offered Fall, Spring.
Seven Week - Second.
Credits and Grading Basis
1.5 Credits GradeNoAud(Letter grades only (no audit))
Class Number & Section Details
- M Sage Graduate Hall 134
- Oct 20 - Dec 7, 2021
Instruction Mode: In Person
Non-Johnson Students ONLY: Add/Drop Dates: August 17th at 8:00am thru September 9th at 11:59pm with an additional Add/Drop period beginning October 20th at 8:00am thru October 27th at 11:59pm. After October 27th permission of the instructor is required to add/drop and a late fee of $100.00 will be charged. If you are dropping after November 17th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required. There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits.
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