NRE 5150

Last Updated

  • Schedule of Classes - February 7, 2022 7:27PM EST
  • Course Catalog - February 7, 2022 7:14PM EST

NRE 5150
PhD Seminar in Behavioral Marketing; Cognitive Psychological Perspectives

Course information provided by the Courses of Study 2021-2022.

This seminar focuses on literatures involving the self and the buying, consuming, producing, or selling of products and services. Some topics are products as extended self, consumer groundedness, consumption and social status, dehumanization and objectification of consumers and producers, identity salience, moral identity, the influence of advertising and social media on consumer self-esteem, the influence of self-esteem on consumer behavior, gender relationships in consumer households, and the self in one's native versus a non-native language. Please contact the instructor for information.

When Offered Fall, Spring.

Permission Note Enrollment limited to: Graduate students.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 13481 NRE 5150   LEC 001

  • Instruction Mode: In Person
    Non Johnson Grad Students Only: Add/Drop Dates: August 17th at 8:00am thru September 9th at 11:59pm with an additional Add/Drop period beginning October 20th at 8:00am thru October 27th at 11:59pm. After October 27th permission of the instructor is required to add/drop and a late fee of $100.00 will be charged. If you are dropping after November 17th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required. There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits.

    Department Consent Required (Add)